I was born on Long Island, New York, where I grew up surfing the beaches of Southampton and Montauk. After graduating from the University of Michigan with a degree in Film and Video studies, I moved to Encinitas, California in 2009 where I soon began to create several short films documenting the local surfers and skaters in the area and abroad.
My films have been showcased in multiple surf and action sports film festivals around the world, including San Diego, New York, Noosa and Byron Bay Australia, Honolulu, Anglet, London, and more.
While most marketers specialize in one area, I optimize the entire stack—from SEO architecture and conversion funnels to marketing automation and AI implementation. With over a decade of full-stack expertise in web development, automation, and conversion optimization, I’ve consistently delivered measurable impact: improved website health scores from 53 to 96, elevated critical keyword rankings to page 1, and supported campaigns totaling $1M+ in revenue.
My career started as a solopreneur in affiliate marketing, where I built and scaled SEO-optimized sites and ecommerce stores to six figures annually while achieving consistent page 1 rankings. That foundation taught me to own the complete digital lifecycle—strategy, technical execution, and performance optimization—expertise I now apply to organizational growth.
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