Hayley Gordon

Digital Marketing And Filmmaking Expert



About Me

I was born on Long Island, New York, where I grew up surfing the beaches of Southampton and Montauk.  After graduating from the University of Michigan with a degree in Film and Video studies, I moved to Encinitas, California in 2009 where I soon began to create several short films documenting the local surfers and skaters in the area and abroad.

My films have been showcased in multiple surf and action sports film festivals around the world, including San Diego, New York, Noosa and Byron Bay Australia, Honolulu, Anglet, London, and more.

I am a quality-oriented professional with 15 years of digital marketing experience and a proven knowledge of search engine optimization, campaign management, and multimedia creative services. I have an expert grasp of SEO and copywriting for sales and marketing as well as the ability to handle funnel creation and lead generation.

Aside from SEO, content, and lead gen, I have extensive experience with website creation including Shopify, WordPress, Elementor, and HTML. I am also well versed in graphic design including Photoshop, Canva, and Adobe Premiere/After Effects.

I currently work as a marketing producer at a nonprofit where I have been part of almost 20 fundraising campaigns ranging from $40,000 to over $300,000. Because of my deep experience with SEO as well as tying all aspects of a campaign together, I am confident I can bring a wide range of talent to this position. I am also extremely adept and agile at learning new skills quickly.

Professional Skills:

  • SEO Optimization
  • SEO Strategy
  • Content Development
  • Lead Generation
  • WordPress + Elementor
  • Google Analytics
  • Content Marketing
  • Email marketing – Salesforce/Pardot
  • Photoshop + Canva Graphic Design
  • Video And Filmmaking
  • Video Editing (Adobe Premiere)
  • Photography – portrait and lifestyle


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