Why are concessions at the movies so expensive? It seems absurd. I went to the movies the other night and asked for a small Pepsi. The guy hands me a cup the size of a thimble, and then asks for $5.25. For fifty cents more I could forsake the thimble and trade it in for something that looked a little more normal; about the size of a medium drink from McDonald’s. $5.75 for a thimblefull of sugar water? Don’t get me started on the $7.00 miniature popcorn. Get real! This only drives people to smuggle in their own food. It also drives them away from the movies altogether. The main culprit here is the Ultrastar cinema chain here in San Diego. They have the highest prices and the worst quality. The theaters are run down, and like I said the concession sizes are for midgets. The Regal theaters are still outrageously priced but at least they don’t insult you with thimbles. And they have the rewards program, which rocks. Every other time I go I get a coupon for a free drink, small popcorn, and the much coveted free movie ticket.
